Rent the Runway proved women would rent fashion. Nuuly proved subscriptions could scale it. Borrow Luxury is proving the endgame: the company that knows why she rents — and what she buys next — owns the most valuable asset in luxury.
6% interest · 20% discount
$3.5M post-money cap
Luxury consumers are shifting toward access over ownership, while jewelers hold high-value inventory that no longer turns at the pace rising gold and diamond costs demand. Pressure to move pieces without discounting has never been higher.
Every borrowed piece generates a data point: who wore it, for what occasion, at what price, and what she bought after. Idle inventory becomes recurring cash flow — and a behavioral dataset showing which pieces move, which customers convert, and where lifetime value actually comes from. This dataset is also the exit: insight into luxury consumer behavior is what retailers and private equity firms acquire for.
Launch the affiliate and ambassador program — recruiting from pageant systems, charity galas, and bridal — while preparing the subscription model and driving rental demand through sponsorships and targeted digital marketing. Milestone: rental volume, affiliate traction, rental-to-purchase conversion data.
Launch the jewelry subscription box on the back of the affiliate network, expand advertising into the Midwest, and scale proven channels. Milestone: recurring revenue and regional expansion.
Build the data engine — pushing the right pieces to the right demographics — activate micro-influencer marketing, and continue deep customer discovery. Milestone: $1M ARR in 20 months, diversified revenue mix.
Liquidity through future rounds. The dataset — luxury consumer behavior across rental, subscription, and resale — is what retailers and private equity acquire for.
12 years in retail and wholesale jewelry; grew a single-location retailer from $300K to $6M in four years.
Executive in B2B account management across insurance, lifestyle branding, and experiential marketing.
10+ years of digital marketing and retail experience across advertising and press strategy.
Cross-functional technical leader building AI infrastructure and self-designed simulation software.
